The Boy Scouts of America (the BSA) is one of the largest youth organizations in the United States, with more than 2.4 million youth participants and nearly one million adult volunteers. The BSA was founded in 1910, and since then, more than 110 million Americans have been participants in BSA programs at some time. The BSA’s goal is to train youth in responsible citizenship, character development, and self-reliance through participation in a wide range of outdoor activities, educational programs, and, at older age levels, career-oriented programs in partnership with community organizations.
Scouting’s mission is carried out in local Council’s in every state. Council’s provide training, program and supplies to the communities they serve. A key component is the Scout Shop where camping supplies, outdoor gear and memorabilia are sold. This is a traditional retail outlet with uncommon purpose.
BSA recently set out with two simultaneous projects: upgrade the retail technology in over 200 local Council Scout Shops and, extend that market-leading technology to the World Jamboree to be held at Summit Bechtel Reserve high adventure base. The BSA partnered with Macro Integration Services to bring both projects to life.
In the short span of six months, Macro and the BSA upgraded nearly 400 point of sale hardware and software terminals in 30 different states. In collaboration with the BSA help desk, Macro successfully, de-installed the previous generation of retail technology and installed a platform to ensure successful retail operations well into the future.
The next job was how to extend the platform to support the World Jamboree to be held at the Summit high adventure base in West Virginia. The World Jamboree is held every 4 years and not since 1967 has it been in the United States. The task BSA and Macro faced was to plan, construct and tear down all retail operations in three different temporary locations in an inspiring outdoor environment for 45,000 attendees and visitors. This presented a unique challenge. By every measure the project was a success with well over $3 million in sales in just over two weeks.
Watch the video of the project in action.